Work         Fun
Work         Fun

Watch With the World


Visual direction
Amazon Fire TV
Concepting and visual direction for a digital campaign encouraging Amazon Fire TV owners to watch the World Cup with the service.




Initial comp



Background art 


Motion references





How it came to life!

Video was played on Amazon Fire TVs and YouTube Pre-Roll.


Static assets

Feature rotator & screen saver


Digital banners



CD: Aaron Fenn
AD: Anna Andreen
Jr AD: Rhea Rangarajan