Work         Fun
Work         Fun

Raley’s Rebrand Rollout


Art direction
Illustration
Print design
Motion design
UX research
UX/UI design
I met the team at Raley's, a regional family-owned grocery store, hot on the heels of a colorful rebrand.

With a brand new style guide in hand, I led the design and execution of their new brand across multiple platforms, including seasonal campaigns, in-store experiences, corporate communications, social media, website, and more.

Below are some highlights from my time with the Raley's team!




Truck artwork

As seen on a fleet of several hundred semis roaming the I-5 and beyond around NorCal and Nevada!



Board of Directors
Onboarding Document






Weekly social ads



Seasonal campaign art direction

Art direction and design for themed graphics driving consumers to shop seasonal collections for Christmas, Valentine’s Day, Easter, and more.

Oversaw execution of each campaign’s graphics by agency team and the Raley’s in-house creative team.

Collateral included paid social ads, digital banner ads, printed sign kits, brochures, and more. 




Team Member Recognition Pins

Enamel pin designs given to recognize Raley’s team members for various accomplishments.



Purpose Page

A minisite created with the goal of establishing Raley’s as a purpose- and values-driven brand, detailing the many people, community, and planet-forward initiatives within the company.

︎︎︎ See it live at purpose.raleys.com



Research & strategy

Select pages of a 20+ page strategy document leading the client through competitive research, a content audit, and recommendations leading into initial UX wireframes.


Final designs