Projects
Illustration
Info
AGENCY: HIGH PRESSURE ZONE
Building a brand from scratch: brand identity work for a product exploring therapeutic uses of VR to relieve chronic pain. The final product was an extensive brand guidelines covering strategy, copy, visual branding and applications of the brand.
A strategy first approach: comprehensive strategy and positioning work, such as these brand values and target audience pages, was done to inform and lead into the brand creative.
Guidelines covered all aspects of creative, such as voice, tone, and copy examples as well as color.
Bringing the brand to life: this project included a photoshoot for the product and guidelines on how to use and extend the brand.
CD: JJ Kaye