Projects
Illustration
Info
AGENCY: M&C SAATCHI LA
“Become Unstoppable.”
This was the motto of Gloveworx, a fitness studio founded by a former boxing champion who used boxing training techniques to empower people on their fitness journey. With the team that created the brand at M&C Saatchi, I helped build out brand guidelines, and provided additional creative support for environmental and social assets.
We evolved the “working knowledge” of the brand assets (logo, color palette, etc) into a brand system to guide the development of new creative. This work included an audit of all existing assets to understand what was and wasn’t working, and what guidelines were needed.
Environmental graphics for a new studio at the World Trade Center in New York.
Various social media assets promoting events and partnerships
ECD: Maria Salvador Smith
AD: Victor Bernedo
Copywriter: Julie Winch