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Apex Legends Mobile
AGENCY: AYZENBERG
A multi-platform social campaign promoting the launch of Apex Legends Mobile, which went on to win iPhone and Android Mobile Game of the Year. This campaign grew tens of thousands of followers on new social channels and millions of pre-registrations for the game itself.
🏅 Clio Awards, Audio/Visual Social Campaign
Launch campaign static assets
Continuing engagement and seasonal assets
Following the launch, the official channels kept up the hype and kept fans engaged with social-first interactive content like games, trivia, and polls. As the game progressed, we matched the content to the look and feel of each season.
Bespoke illustrated content
Wallpapers, holiday art, and small comics commissioned by the Apex Mobile team for fans. All art shown illustrated by myself. Mobile channel exclusives not considered official art.
Motion assets and campaign sizzle reel
The static assets shown are only part of a coordinated campaign that included motion assets and community engagement. Additional assets and an overview of the work shown below.
CD: Alex Tafet
AD: Wesley Ruff
Strategy: Miranda Feneberger, Cody Osei
Copywriter: Jason Schoenfeld
Motion: Brandt Babineaux