Work         Fun
Work         Fun

99-oween


Illustration
Type design
In 2019, I got to concept, design, and illustrate a scary movie-themed Halloween campaign for the 99 Cents Only Store, dubbed 99-oween.

The multi-channel campaign reimagined the 99 as the star in classic horror movie ads, driving people to check out the 99’s spooky season decorations and party goods.




As seen on billboards all over LA!



Attack of the 99-oween
Billboard art

Custom type for social media


Spanish language versions



99-oween Monsters
Billboard art

Custom type for social media


Spanish language versions



A 99-oween Creature Feature
Custom type for social media
‘99-oween’ title type by Vance Kelly


Spanish language versions



The Haunted 99
Art by Vance Kelly
Type by me!

👁  Spotted in the wild!