99-oweenART DIRECTION, ILLUSTRATION
AGENCY: MEANINGFUL WORKS

Concepting, design, and illustration for a multi-channel Halloween campaign for the 99 Cents Only Store. Assets were executed across OOH, social, web, and more, in bilingual English and Spanish.








Key art

All key art illustrated by myself unless otherwise stated.


Haunted house key art: art by Vance Kelly, type design by myself




Social & digital

“Zombie” concept, Spanish and English versions




“Spiders” concept, Spanish and English versions.  “99-oween” title design by Vance Kelly, all other type design by myself




“Attack of the Googly Eyes” concept, Spanish and English versions






👁️ Spotted in the wild!


©2024 CHRYSTAL LI